Reggie Bush “Red Zones”
Overview: Real world scavenger hunt in downtown New Orleans to excite and mobilize fans of Reggie Bush and the Saints during week leading up to NFL season opener.
Platforms: Facebook, Twitter, Foursquare
Duration: Monday, 9/6 – Thursday 9/9 (2 “Red Zones” per day for 8 total)
Prizes: 8 footballs and 8 shirts (autographed by Reggie)
Winners: First to find and touch football wins it, second to touch wins shirt (sampling and giveaways for other participants)
Location: The “Red Zones” will be a variety of iconic locations (e.g. Superdome).