Super Bowl XLIV was the most-watched event in television history, with 106.5-million viewers tuning in Sunday to see the New Orleans Saints defeat the Indianapolis Colts 31 to 17. CBS execs now have to hope that a few among those record numbers have long memories as none of the all-day coverage of the big game is eligible to compete at the Sports Emmys till next year.

When the nominations are announced next month for the 31st anniversary edition of the Sports Emmys, it will be Super Bowl XLIII that contends. NBC carried that 2009 game in which the Pittsburgh Steelers beat the Arizona Cardinals 27-13.

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