A scheduling conference has been set for Oct. 7 in a suit between parties fighting over who has ownership of the term “Who Dat.”

In March, New Orleans attorney Darleen Jacobs filed a petition for declaratory judgment in Orleans Parish Civil District Court against Sal Monistere – who has claimed ownership of the phrase “Who Dat,” associated with the New Orleans Saints – claiming that “no one owns the phrase ‘Who Dat’.”

Magistrate Judge Christine Noland is overseeing the case. The conference will address damages, discovery and establish a possible trial date, among other logistical issues.

The suit was originally filed on behalf of Who Dat Yat Chat LLC, a cafe opened outside of New Orleans with a trademarked name registered in May 2007. The plaintiffs claim that they received a notice in March 2010 from Monistere stating that Who Dat? Inc. is “the sole owner of the phrase ‘Who Dat’ and all derivations thereof.”

A search in United States Patent and Trademark Office’s Trademark Electronic Search System reveals that 28 trademarks have been filed that use the phrase ‘Who Dat’ in some capacity, 18 of which are still live.

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