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Sales of New Orleans Saints merchandise picking back up after holiday lull

By The Times-Picayune

January 24, 2010, 6:09AM

After a lull around Christmas when the Saints lost three games in a row, sales of anything bearing the NFL team’s logo spiked over the past week as fans once again began snapping up merchandise. And several retailers are already making tentative plans to roll out NFC Champion paraphernalia should the Saints win a trip to the Super Bowl today.

Local stores and Web sites that sell sporting goods have seen significant increases in revenue in recent months due to the success of the Saints season. As jerseys flew off the shelves week after week, business only seemed to get better as the season went on.

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